Lifestyle Coaching
$100 / month
For clients who want to improve body composition, health, strength, habits, and confidence.
- Customized training plan
- Personalized nutrition plan
- Supplement guidance
- Weekly check-ins and adjustments
Evidence-Based Performance Coaching
Become your
best self.
Personalized bodybuilding, lifestyle transformation, nutrition, and posing coaching built around your goals, your data, and your life.
13 yearsArmy leadership
2022Armed Forces Nationals Champion
2026Jr. USA Heavyweight Champion
Online + LocalCoaching available
Meet Your Coach
Experience forged through competition, service, and coaching.
Derek “Deke” Cundiff began training at 15 for football before finding bodybuilding. He started competing at 18 and won the Teen Division at the Tricky Jackson Classic.
During a 13-year Army career, Derek taught functional fitness for performance and health, trained in mixed martial arts, and continued developing the discipline and leadership that now shape his coaching.
After returning from Iraq in 2020, he returned to bodybuilding competition—winning the 2022 Armed Forces Nationals Heavyweight Division and the 2026 Jr. USA Heavyweight Division.
The mission is simple: combine proven principles, honest accountability, and individualized strategy to help every client become their best self.
Coaching Options
A plan built for where you are—and where you want to go.
Every coaching plan is individualized and includes clear direction, ongoing adjustments, and direct accountability.
Competition Coaching
$200 / month
Complete contest preparation for bodybuilders who want a structured, detailed path to the stage.
- Training, nutrition, cardio, and supplements
- Weekly progress evaluation
- Peak-week strategy
- Posing coaching included
Posing Coaching
$20 / 1-hour session
Bodybuilding and figure posing sessions designed around your structure, division, and presentation.
- Virtual or local sessions
- Mandatory pose instruction
- Transitions and stage presence
- Individualized presentation feedback
Client Results
Real coaching. Measurable outcomes.
Results are built through clear expectations, consistent execution, and adjustments based on the individual.
“Derek gave me a clear training and nutrition plan tailored to my division, made adjustments when needed, and coached me directly. I finished first in two categories.”
“I lost 30 pounds, improved my VO₂ max from 23 to 34.5, and lowered my resting heart rate from 95 to 72. He teaches you why the plan works and holds you accountable.”
“Derek helped me grow from 190 to 230 pounds during a structured lean bulk. In my first competition I placed second at the NPC Indy Supershow.”
Hands-On Coaching
More than a plan on paper.
Coaching means observing, teaching, adjusting, and holding the standard. From weekly check-ins to posing feedback and competition preparation, every decision is connected to your individual response and your next objective.
Start your application →Why Freaky Deke Coaching
01
Individualized
Your plan is built around your goals, schedule, experience, and response—not a generic template.
02
Educational
You will understand the purpose behind your training, nutrition, recovery, and performance strategy.
03
Accountable
Consistent check-ins, honest feedback, and clear expectations keep progress moving forward.
04
Experienced
Coaching shaped by years of military leadership, competitive bodybuilding, and hands-on client work.
Start Your Transformation
Tell me where you are. We’ll build the path forward.
Complete the application and I’ll follow up about the best coaching option for your goals. You can also book a free 30-minute consultation directly.
Book a Consultation